Last updated December 01, 2024
This Privacy Notice for Well Designed ("we," "us," or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:
- Visit our website at https://www.welldesigned.se/, or any website of ours that links to this Privacy Notice.
- Engage with us in other related ways, including any sales, marketing, or events.
Questions or concerns?
Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@welldesigned.se.
SUMMARY OF KEY POINTS
This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.
- What personal information do we process?
- Do we process any sensitive personal information?
- Do we collect any information from third parties?
- How do we process your information?
- In what situations and with which parties do we share personal information?
- How do we keep your information safe?
- What are your rights?
- How do you exercise your rights?
TABLE OF CONTENTS
- WHAT INFORMATION DO WE COLLECT?
- HOW DO WE PROCESS YOUR INFORMATION?
- WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
- WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
- DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
- DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?
- HOW DO WE HANDLE YOUR SOCIAL LOGINS?
- HOW LONG DO WE KEEP YOUR INFORMATION?
- HOW DO WE KEEP YOUR INFORMATION SAFE?
- DO WE COLLECT INFORMATION FROM MINORS?
- WHAT ARE YOUR PRIVACY RIGHTS?
- CONTROLS FOR DO-NOT-TRACK FEATURES
- DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
- DO OTHER REGIONS HAVE SPECIFIC PRIVACY RIGHTS?
- DO WE MAKE UPDATES TO THIS NOTICE?
- HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
- HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, participate in activities on the Services, or otherwise contact us.
Personal Information Provided by You:
The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:
- Names
- Phone numbers
- Email addresses
- Mailing addresses
- Job titles
- Usernames
- Debit/credit card numbers
- Billing addresses
- Contact or authentication data
- Contact preferences
- Passwords
- Sensitive Information.
When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:
- Financial data
- Social security numbers or other government identifiers
Social Media Login Data.
We may provide you with the option to register with us using your existing social media account details, like your Facebook, X, or other social media account. If you choose to register in this way, we will collect certain profile information about you from the social media provider, as described in the section called 'HOW DO WE HANDLE YOUR SOCIAL LOGINS?' below.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
Information Automatically Collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as:
- Your IP address
- Browser and device characteristics
- Operating system
- Language preferences
- Referring URLs
- Device name
- Country
- Location
- Information about how and when you use our Services
- Other technical information
This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes. Like many businesses, we also collect information through cookies and similar technologies.
The information we collect includes:
Log and Usage Data.
Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include:
- Your IP address
- Device information
- Browser type
- Settings
- Activity timestamps
- Features used, pages visited, and more
Information collected from other sources
In Short: We may collect limited data from public databases, marketing partners, social media platforms, and other outside sources.
In order to enhance our ability to provide relevant marketing, offers, and services to you and update our records, we may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, social media platforms, and from other third parties. This information includes mailing addresses, job titles, email addresses, phone numbers, intent data (or user behaviour data), Internet Protocol (IP) addresses, social media profiles, social media URLs, and custom profiles, for purposes of targeted advertising and event promotion.
If you interact with us on a social media platform using your social media account (e.g. Facebook or X), we receive personal information about you from such platforms such as your name, email address, and gender. You may have the right to withdraw your consent to processing your personal information. Learn more about withdrawing your consent. Any personal information that we collect from your social media account depends on your social media account's privacy settings. Please note that their own use of your information is not governed by this Privacy Notice.
2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
- To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.
- To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
- To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
- To fulfil and manage your orders. We may process your information to fulfil and manage your orders, payments, returns, and exchanges made through the Services.
- To enable user-to-user communications. We may process your information if you choose to use any of our offerings that allow for communication with another user.
- To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual's vital interest, such as to prevent harm.
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfil our contractual obligations, to protect your rights, or to fulfil our legitimate business interests.
If you are located in the EU or UK, this section applies to you.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:
- Consent. We may process your information if you have given us permission (i.e., consent) to use your personal information for a specific purpose. You can withdraw your consent at any time. Learn more about withdrawing your consent.
- Performance of a Contract. We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.
- Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
- Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.
If you are located in Canada, this section applies to you.
We may process your information if you have given us specific permission (i.e., express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e., implied consent). You can withdraw your consent at any time.
In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:
- If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
- For investigations and fraud detection and prevention
- For business transactions provided certain conditions are met
- If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
- For identifying injured, ill, or deceased persons and communicating with next of kin
- If we have reasonable grounds to believe an individual has been, is, or may be a victim of financial abuse
- If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province
- If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records
- If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced
- If the collection is solely for journalistic, artistic, or literary purposes
- If the information is publicly available and is specified by the regulations
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
In Short: We may share information in specific situations described in this section and/or with the following third parties.
We may need to share your personal information in the following situations:
- Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
- When we use Google Maps Platform APIs: We may share your information with certain Google Maps Platform APIs (e.g., Google Maps API, Places API). Google Maps uses GPS, Wi-Fi, and cell towers to estimate your location. GPS is accurate to about 20 meters, while Wi-Fi and cell towers help improve accuracy when GPS signals are weak, like indoors. This data helps Google Maps provide directions, but it is not always perfectly precise.
- Business Partners: We may share your information with our business partners to offer you certain products, services, or promotions.
5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
In Short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites.
To the extent these online tracking technologies are deemed to be a 'sale'/'sharing' (which includes targeted advertising, as defined under the applicable laws) under applicable US state laws, you can opt out of these online tracking technologies by submitting a request as described below under section 'DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?'
Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.
Google Analytics
We may share your information with Google Analytics to track and analyse the use of the Services. The Google Analytics Advertising Features that we may use include: Remarketing with Google Analytics, Google Display Network Impressions Reporting and Google Analytics Demographics and Interests Reporting.
To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout. You can opt out of Google Analytics Advertising Features through Ads Settings and Ad Settings for mobile apps. Other opt-out means include http://optout.networkadvertising.org/ and http://www.networkadvertising.org/mobile-choice.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.
6. DO WE OFFER ARTIFICIAL INTELLIGENCE-BASED PRODUCTS?
In Short: We offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies.
As part of our Services, we offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies (collectively, 'AI Products'). These tools are designed to enhance your experience and provide you with innovative solutions. The terms in this Privacy Notice govern your use of the AI Products within our Services.
Use of AI Technologies
We provide the AI Products through third-party service providers ('AI Service Providers'), including OpenAI. As outlined in this Privacy Notice, your input, output, and personal information will be shared with and processed by these AI Service Providers to enable your use of our AI Products for purposes outlined in 'WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?'. You must not use the AI Products in any way that violates the terms or policies of any AI Service Provider.
Our AI Products
Our AI Products are designed for the following functions:
- AI automation
- AI bots
- AI development
- AI insights
- AI applications
- AI deployment
- AI document generation
- AI research
- AI search
- AI predictive analytics
- AI translation
How We Process Your Data Using AI
All personal information processed using our AI Products is handled in line with our Privacy Notice and our agreement with third parties. This ensures high security and safeguards your personal information throughout the process, giving you peace of mind about your data's safety.
7. HOW DO WE HANDLE YOUR SOCIAL LOGINS?
In Short: If you choose to register or log in to our Services using a social media account, we may have access to certain information about you.
Our Services offer you the ability to register and log in using your third-party social media account details (like your Facebook or X logins). Where you choose to do this, we will receive certain profile information about you from your social media provider. The profile information we receive may vary depending on the social media provider concerned, but will often include your name, email address, friends list, and profile picture, as well as other information you choose to make public on such a social media platform.
We will use the information we receive only for the purposes that are described in this Privacy Notice or that are otherwise made clear to you on the relevant Services. Please note that we do not control, and are not responsible for, other uses of your personal information by your third-party social media provider. We recommend that you review their privacy notice to understand how they collect, use, and share your personal information, and how you can set your privacy preferences on their sites and apps.
8. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
9. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.
Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
10. DO WE COLLECT INFORMATION FROM MINORS?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records.
If you become aware of any data we may have collected from children under age 18, please contact us at info@welldesigned.se.
11. WHAT ARE YOUR PRIVACY RIGHTS?
In Short: Depending on your state of residence in the US or regions like the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you may have rights to access, modify, or delete your personal information. You can review, change, or terminate your account, based on applicable laws in your location.
In some regions (EEA, UK, Switzerland, and Canada), your rights under data protection laws include:
- Requesting access and obtaining a copy of your personal information.
- Requesting rectification or erasure of your data.
- Restricting the processing of your personal information.
- Exercising data portability (if applicable).
- Not being subject to automated decision-making (if applicable).
- Objecting to the processing of your personal information in certain circumstances.
You can make such requests by contacting us via the details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.
If you are in the EEA or UK and believe we are unlawfully processing your information, you have the right to complain to your local data protection authority.
If you are in Switzerland, contact the Federal Data Protection and Information Commissioner.
Withdrawing Your Consent:
If we are processing your personal information based on your consent, you can withdraw it at any time by contacting us. However, this will not affect the lawfulness of processing that occurred before the withdrawal or any other lawful processing that doesn't rely on consent.
Opting Out of Marketing:
You can unsubscribe from marketing emails by clicking the unsubscribe link or responding 'STOP' or 'UNSUBSCRIBE' to SMS messages. Service-related communications will still be sent as necessary for account administration or customer support.
Cookies and Tracking:
You can remove or reject cookies via your browser settings, but doing so may affect some features of our Services.
For further inquiries, email us at info@welldesigned.se.
12. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and mobile apps have a Do-Not-Track (DNT) feature, which signals your preference not to have your online activity tracked. Currently, there is no uniform standard for DNT signals, and we do not respond to them. If a standard is developed, we will update this Privacy Notice accordingly.
California law requires us to inform you that we do not respond to DNT signals at this time due to the absence of a legal standard.
13. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
In Short: If you are a resident of certain US states (California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia), you may have the right to request access to, correct, or delete your personal information.
You can request:
- Access to the personal information we maintain about you.
- Correction of inaccuracies in your personal information.
- Deletion of your personal information.
- Withdrawal of consent to our processing of your personal data.
These rights may be limited by applicable law. Additional information is provided below.
Categories of Personal Information We Collect:
We may collect the following types of personal information:
Category
Examples
Collected
A. Identifiers
Contact details (name, email, address, IP address)
No
B. Personal Information
Name, contact, employment, financial information
No
C. Protected Characteristics
Gender, age, race, marital status
No
D. Commercial Information
Transaction history, payment information
No
E. Biometric Information
Fingerprints, voiceprints
No
F. Internet Activity
Browsing history, search behavior, interactions
No
G. Geolocation Data
Device location
No
H. Audio/Sensory Information
Images, video, or call recordings
No
I. Employment Information
Business contacts, job title, work history
No
J. Education Information
Student records, directory information
No
K. Inferences
Profiles or summaries based on personal information
No
L. Sensitive Personal Information
-
No
We also collect information during interactions such as customer support, surveys, or contests.
How We Use and Share Personal Information:
- Service Providers: We disclose personal information to service providers under written contracts.
- Business Purposes: We may use personal data for internal research, technological development, etc.
We have not disclosed, sold, or shared personal information in the last 12 months.
Your Rights Under US State Data Protection Laws:
You have rights such as:
- Right to know if your personal data is being processed.
- Right to access, correct, or delete your data.
- Right to opt out of the processing of your personal data used for targeted advertising or profiling.
Depending on your state, additional rights may apply, such as:
- Right to review categories of personal data being processed (e.g., Minnesota law).
- Right to opt out of sensitive data collection (e.g., Florida law).
How to Exercise Your Rights:
To exercise your rights, contact us via email at info@welldesigned.se. You can also designate an authorized agent to submit a request on your behalf. We may require proof of authorization from the agent.
Request Verification:
We will need to verify your identity before fulfilling any requests. If we can't verify your identity, we may request additional information.
If submitting a request via an authorized agent, they will need to provide proof of authorization from you.
Appeals:
If we deny your request, you can appeal by emailing us at info@welldesigned.se.
California 'Shine The Light' Law:
California residents can request, once a year and free of charge, information about personal information shared with third parties for direct marketing purposes. To request this information, please contact us at the details below.
If you have any questions or requests regarding your privacy rights, please contact us at info@welldesigned.se.
'HOW CAN YOU CONTACT US ABOUT THIS NOTICE?'
14. DO OTHER REGIONS HAVE SPECIFIC PRIVACY RIGHTS?
In Short: Depending on your country of residence, you may have additional privacy rights.
Australia and New Zealand:
We process your personal information in accordance with Australia's Privacy Act 1988 and New Zealand's Privacy Act 2020. This Privacy Notice meets the requirements defined in both Acts, detailing the personal information we collect, sources, purposes, and third-party recipients.
If you choose not to provide personal information necessary for specific purposes, it may affect our ability to provide services, such as:
- Offering the products or services you want.
- Responding to or assisting with your requests.
You have the right to request access to or correction of your personal information at any time. You can submit such requests using the contact details provided in the section "HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?"
If you believe we are unlawfully processing your personal information, you have the right to file a complaint with:
- Australia: Office of the Australian Information Commissioner (OAIC).
- New Zealand: Office of the New Zealand Privacy Commissioner.
Republic of South Africa:
At any time, you have the right to request access to or correction of your personal information. To make such a request, please contact us using the details provided in the section "HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?"
If you are dissatisfied with how we address any complaints regarding the processing of your personal information, you can contact the Information Regulator in South Africa:
- General enquiries: enquiries@inforegulator.org.za
- Complaints: PAIAComplaints@inforegulator.org.za and POPIAComplaints@inforegulator.org.za
15. DO WE MAKE UPDATES TO THIS NOTICE?
In Short: Yes, we may update this notice to remain compliant with applicable laws.
We will update this Privacy Notice as necessary. The updated version will display an updated "Revised" date at the top. If we make significant changes, we may notify you either by posting a prominent notice or sending you a direct notification. We encourage you to review this notice frequently to stay informed on how we protect your information.
16. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have any questions or comments about this notice, you can contact us by:
- Email: info@welldesigned.se
well designed
Sweden
17. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
Depending on the applicable laws of your country or state, you may have the right to request access to the personal information we collect, learn how it has been processed, correct inaccuracies, or request deletion of your personal information. You may also have the right to withdraw your consent to our processing of your personal data. These rights may be limited in some circumstances by law.
To review, update, or delete your data, please complete and submit a data subject access request.